Roger Holden
All ventures

Functional Mushrooms · Wholesale

Fruiting Bodies

All Mushrooms Are Magic!

Premium functional mushroom company — tinctures, gummies, chocolates, and vibrational essences. USA-grown fruiting bodies only. Sold primarily through wholesale partners.

What it is

Fruiting Bodies is the functional-mushroom side of my herbal work. Tinctures, gummies, chocolates, and a vibrational mushroom essence line — all built around real fruiting bodies, never mycelium-on-grain.

Wholesale-led: pharmacies, apothecaries, integrative medicine practices, wellness centers, and yoga studios carry the line across the U.S. The mushrooms themselves are USA-grown, never imported and gamma-irradiated.

It's the most established narrative in my portfolio. Fruiting Bodies sponsored the Telluride Mushroom Festival and the Multidisciplinary Association for Psychedelic Studies (MAPS) two years back-to-back.

Why I built it

I came up in mycology starting in 2012 — over a decade of foraging, growing, and extracting before the brand existed. I trained under Tradd Cotter at Mushroom Mountain after college, and what I saw on the commercial mushroom shelf afterward was discouraging: underdosed product, mycelium-on-grain marketed as fruiting body, gamma-irradiated imports passed off as fresh.

Fruiting Bodies started as the version I would buy myself if I weren't making it in my own kitchen. It still is.

How it works

Four product categories. Every batch dual-extracted (hot water + alcohol) and ultrasonically processed to break chitin cell walls for bioavailability. Third-party tested for heavy metals, pesticides, and mycotoxins — COAs public on site.

  • Tinctures (4oz)

    Reishi, Chaga, Lion's Mane, Turkey Tail, Cordyceps, and a 7-mushroom Synergy blend. Wholesale $29–32, retail $49–54.

  • Gummies

    5x concentrated extract, 35 per jar. Reishi (elderberry), Lion's Mane (watermelon), Cordyceps (blood orange).

  • Chocolates

    10 servings per bar, 10 bars per box. Reishi, Lion's Mane, Cordyceps. Real concentrated extract — not raw powder dusted in for marketing.

  • Mushroom Essences (15ml)

    48 vibrational essences, exclusive U.S. carrier. Co-developed with Robert Rogers; full set $500.

By the numbers
  • Status

    Active wholesale brand

  • Source

    USA-grown fruiting bodies only

  • Method

    Dual-extraction + ultrasonic processing

  • Festival sponsorship

    Telluride · MAPS (2x)

Want to talk?

Direct read on Fruiting Bodies.

Thirty minutes, 1:1. Bring questions about this venture or any of the others. Best for founders and operators who want a sharp outside read on what to build, what to cut, or where to focus.