Roger Holden
All ventures

Herbal Medicine · Retail

Optimal Alchemy

Alchemy For Modern Life. Powered By Nature.

Premium herbal medicine — Himalayan minerals, USA-grown roots, flowers, and select adaptogenic botanicals. The longest-running operating brand in my portfolio.

What it is

Optimal Alchemy is the herbal medicine arm of my work. High-vibrational plant medicines that I source, formulate, and ship — sold direct-to-consumer through Shopify with a small wholesale footprint.

It's the sister brand to Fruiting Bodies. Where Fruiting Bodies is mushrooms only, Optimal Alchemy is the broader catalog: herbs, Himalayan minerals, flowers, and the few functional botanicals that don't fit the mushroom lane (Amanita muscaria, Tremella).

Optimal Alchemy LLC is also the parent legal entity for HerbOS (d/b/a HerbOS) and Reliable Digital (DBA). Same operator, three separate-facing brands.

Why I built it

I started making my own tinctures and balms at eighteen because nothing the medical system handed me was working. After years of cycling through pharmaceuticals for ADHD, mono, and Lyme, I came home from college, stopped everything cold turkey, and started foraging.

What started as personal-supply economics — herbs are expensive when you have no money — turned into a craft I couldn't put down. Friends asked for more. Family asked for more. By the time I had a degree in Sustainable Agriculture and a decade of mycology under my belt, the brand was inevitable.

Optimal Alchemy is where my longest study lives. Shilajit and herbal medicine specifically — eight to ten years of importing, formulating, and refining. The clinical herbalist certification I'm pursuing now will pair naturally with this catalog.

How it works

Four product categories, premium tier. Most products in the $20–$100 band. New customers: WELCOME20 for 20% off the first order.

  • Himalayan minerals

    Ultrasonic Liquid Shilajit Drops and Raw Shilajit Resin (100g bulk). My longest-running specialty — eight-plus years importing and working with shilajit.

  • Botanical roots

    USA-grown Ginseng Roots. Origin disclosed, not generic.

  • Flowers

    Blue Lotus and select flowering botanicals. Quality + intentionality first; no clinical claims.

  • Functional botanicals

    Amanita Muscaria caps and Tremella. The few non-mushroom-lane functional compounds that fit the herbal catalog rather than Fruiting Bodies.

By the numbers
  • Status

    Active retail brand

  • Price band

    $20 – $100

  • Channels

    Shopify (DTC) + select wholesale

  • Parent entity

    Optimal Alchemy LLC

Want to talk?

Direct read on Optimal Alchemy.

Thirty minutes, 1:1. Bring questions about this venture or any of the others. Best for founders and operators who want a sharp outside read on what to build, what to cut, or where to focus.